| WESTIN HOTELS & RESORTS |
"Westin Hotels Became the First 100% Smoke-Free
Hotel Chain In January 2006"
WHITE PLAINS, N.Y. –December 5, 2005 – Starwood Hotels
& Resorts Worldwide, Inc. (NYSE: HOT) announced today
that its upper upscale brand, Westin Hotels & Resorts, will
become the first hotel chain to introduce a brand wide
smoke-free policy. Effective January 2006, all 77 Westin
hotels in the U.S., Canada and the Caribbean will go 100%
smoke-free* including all guestrooms and public areas.
Westin Hotels & Resorts is dedicated to providing a clean,
comfortable and relaxing environment for its guests and the
brand's new policy is a result of customer data and a clear
demand from guests for a healthy, smoke-free hotel
experience.
Introducing a smoke-free policy is a natural evolution for the
brand. As an innovative industry leader, Westin Hotels is
responsible for the renowned Heavenly Bed® and the
brand's signature WestinWORKOUT® lifestyle guestrooms.
The policy also reinforces Westin's new brand positioning
around personal renewal by offering guests the services,
products and amenities that allow them to relax, rejuvenate
and restore during their stay.
In preparation for implementation of the new policy, 2,400
smoking rooms will undergo an extensive cleaning process.
This includes replacing all soft goods, deep cleaning and
treating all hard surfaces, walls and carpets to eliminate
allergens, replacing air filters and deep cleaning all air
conditioning units. All Westin hotels and resorts will offer a
designated outdoor area for guests who smoke.
"At the heart of all of our decisions is the comfort, well-being
and quality of life for our guests," said Sue Brush, senior
vice president for Westin Hotels & Resorts. "We view our
hotels as a retreat from the rigors of travel. Our goal is to
provide a place where guests can relax and restore their
mind, body and spirit in a healthy way. At Westin we strive
to offer a spectrum of products, services and personal
touches that will help our guests walk out of our hotels
feeling better than they did when they arrived. Industry
research, as well as our own research, confirmed a clear
consumer demand for a clean, smoke free hotel
environment."
Hotel Chain In January 2006"
WHITE PLAINS, N.Y. –December 5, 2005 – Starwood Hotels
& Resorts Worldwide, Inc. (NYSE: HOT) announced today
that its upper upscale brand, Westin Hotels & Resorts, will
become the first hotel chain to introduce a brand wide
smoke-free policy. Effective January 2006, all 77 Westin
hotels in the U.S., Canada and the Caribbean will go 100%
smoke-free* including all guestrooms and public areas.
Westin Hotels & Resorts is dedicated to providing a clean,
comfortable and relaxing environment for its guests and the
brand's new policy is a result of customer data and a clear
demand from guests for a healthy, smoke-free hotel
experience.
Introducing a smoke-free policy is a natural evolution for the
brand. As an innovative industry leader, Westin Hotels is
responsible for the renowned Heavenly Bed® and the
brand's signature WestinWORKOUT® lifestyle guestrooms.
The policy also reinforces Westin's new brand positioning
around personal renewal by offering guests the services,
products and amenities that allow them to relax, rejuvenate
and restore during their stay.
In preparation for implementation of the new policy, 2,400
smoking rooms will undergo an extensive cleaning process.
This includes replacing all soft goods, deep cleaning and
treating all hard surfaces, walls and carpets to eliminate
allergens, replacing air filters and deep cleaning all air
conditioning units. All Westin hotels and resorts will offer a
designated outdoor area for guests who smoke.
"At the heart of all of our decisions is the comfort, well-being
and quality of life for our guests," said Sue Brush, senior
vice president for Westin Hotels & Resorts. "We view our
hotels as a retreat from the rigors of travel. Our goal is to
provide a place where guests can relax and restore their
mind, body and spirit in a healthy way. At Westin we strive
to offer a spectrum of products, services and personal
touches that will help our guests walk out of our hotels
feeling better than they did when they arrived. Industry
research, as well as our own research, confirmed a clear
consumer demand for a clean, smoke free hotel
environment."
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